Well, the little lunch booth at the letterpress fair went very well. I think the sandwiches were pretty popular, people seemed to really like them. The ham and cheddar and also the garbanzo and tomato were popular, but I didn't sell a single nut butter and jelly. The sign simply read 'peanut butter and jelly'. The descriptions were all made last minute and were very simply. Originally the ham sandwich was listed as 'ham and cheese,' but then Kate changed it to read, 'smoked ham with cheddar,' at which point it began to sell better. I'm not really good at thinking about the public image and the marketing and all that.