I'm changing the font for the cart, from Helvetica to Georgia. I'm also changing the color. I'm not sure how your monitor is rendering this yellow, but it's very similar to the Kodak yellow. It makes me think of butter, mustard, egg yolks and summer.
I was watching the documentary 'Helvetica' last night. They were talking about this shift in advertising from the 50's to the 60's. The earlier and baroque style used cursive, wacky fonts at all sorts of angles, faux handwriting fonts, bright colors and talk bubbles. The mismatched way the letters line up here makes me think of that.